Cookie Policy
Last updated: August 2026
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and improve your experience. Cookies are widely used across the internet.
How We Use Cookies
Punter Insight uses cookies for the following purposes:
Essential Cookies
These cookies are necessary for the website to function properly. They enable core functionality such as:
- Keeping you logged in during your session
- Remembering your preferences
- Ensuring security of your account
These cookies cannot be disabled.
Analytics Cookies
We use analytics cookies to understand how visitors use our Service. This helps us improve the user experience. We use:
- Google Analytics: Tracks page views, session duration, and user behaviour (anonymised)
Functional Cookies
These cookies enable enhanced functionality and personalisation:
- Remembering your display preferences
- Storing your selected leagues or filters
- Remembering if you've dismissed notifications
Marketing & Advertising Cookies
With your consent (via the cookie banner), we use marketing cookies to:
- Track the effectiveness of our advertising campaigns
- Deliver relevant advertisements on Meta platforms (Facebook/Instagram)
- Measure conversions from paid ads
- Limit the number of times you see an ad
These cookies are only loaded if you click "Accept" on the cookie consent banner.
Cookies We Use
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| token | Authentication (JWT) | 24 hours (or 7 days with "Remember me") | Essential |
| cookie_consent | Remember your cookie consent choice | 1 year | Essential |
| _fbp | Meta Pixel — identifies browser for ad targeting | 3 months | Marketing (consent required) |
| _fbc | Meta Pixel — click attribution from Facebook ads | 3 months | Marketing (consent required) |
| _ga | Google Analytics ID | 2 years | Analytics |
| _gid | Google Analytics session | 24 hours | Analytics |
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages:
- Meta Pixel (Facebook): Advertising measurement and conversion tracking. Only loaded with your consent. (Privacy Policy)
- Google Analytics: Web analytics service (Privacy Policy)
- PayPal: Payment processing (Privacy Policy)
Managing Cookies
You can control and manage cookies in several ways:
Cookie Consent Banner
When you first visit our site, a cookie consent banner appears. You can choose to "Accept" or "Decline" non-essential cookies. To change your choice, clear your browser cookies and revisit the site.
Browser Settings
Most browsers allow you to:
- View what cookies are stored
- Delete all or specific cookies
- Block all cookies
- Block third-party cookies
- Accept all cookies
- Be notified when a cookie is set
Instructions for popular browsers:
Opt-Out Tools
Impact of Disabling Cookies
If you disable or delete cookies:
- You may not be able to stay logged in
- Your preferences may not be saved
- Some features may not work properly
- You may see the cookie consent banner repeatedly
Changes to This Policy
We may update this Cookie Policy from time to time. Changes will be posted on this page with an updated revision date.
Contact Us
If you have questions about our use of cookies:
Punter Insight, a trading name of DEADLY DIGITAL STUDIOS
Email: [email protected]